My Work
Blog Articles
&me is an investing app powered by M&G Wealth in partnership with Moneyfarm. Below are a couple of my blog articles for the brand.
Moneyfarm is a European digital wealth manager and investing app. Below are a couple of my ESG-themed blog articles for the brand.
SEO Blog Articles
Below are a couple of my SEO blog articles for Moneyfarm.
OOH Projects
Brand: Moneyfarm
Location: London Underground
Type: Billboards, tube adverts.
Brand: Moneyfarm
Location: Linate Airport, Milan
Type: Billboard
Email Marketing
A typical example of one of Moneyfarm’s cashback promotion emails.
An example of &me’s monthly ‘Market Review’ email series.
A Moneyfarm email promoting its Liquidity+ product.
Direct Response Sales Letters
Here are a couple of long-form sales letters (10,000 words each) that I wrote for Southbank Investment Research.
Social Media Copy
Here’s an Instagram carousel for &me.
To see more examples, head to &me’s Instragram page.
Here is a video for Moneyfarm’s social channels to unveil the big rebrand.
Brochures
This brochure for &me introduces the brand to prospective clients. To read it in full, click here.
Here’s a tri-fold brochure for Southbank Investment Research with short blurbs for its various published brands. This was handed out at investor conferences.
Landing Pages
Moneyfarm Homepage.
&me Homepage.
‘Retirement Planning’ for Moneyfarm.
‘Socially responsible investing’ for Moneyfarm.
UX Writing
Intro screens for Moneyfarm’s onboarding journey.
Screens from &me’s user onboarding journey.
